Competing Against The Big Brands
Is it possible to compete against big brands with your digital marketing efforts? Yes! You can do it. Don’t give up. Often, it may feel like an impossible task, but one thing is for sure – if you don’t do anything, you can never compete.
In this video, we look specifically within the assisted living industry. Why pay placing agencies like APlaceForMom.com thousands of dollars per lead when you can compete and even outrank them with your digital marketing efforts?
When you look at the amount of money being spent in Google Adwords, SEO, Social Media and Content Marketing by the placing agencies, it’s easy to get discouraged. However, there is a secret weapon that small businesses and residential assisted living home owners can use against the big brands and placing agencies – Local SEO!
Google On Your Side?
Google wants to rank the best businesses and give their users the most accurate search results. And with doing Local SEO for your assisted living home, you have a golden opportunity to capture leads for yourself and save money from having to always pay placing agencies.
In this video, we dive deeper into Local SEO for your assisted living home and show you how to compete against placing agencies and big brands.
PPC is what you need to compete with big brands locally. Google trust them more and will Big Brands always has potential of ranking for any local keyword because of the Trust Flow. The method you showed will also work but it is too difficult.
Yes, you could use PPC to compete, things that are valuable are worth going after, even if they are difficult.