In the previous article, we discussed that companies spend the majority of their marketing dollars on PPC as opposed to SEO. Since the SEO has a distinguishably better ROI, the question was why? Below are a few comments, again from SEOmozzers, addressing the question: PPC is something that the client has been able to pick up and [...]
The following is from a post by Rand Fishkin on SEOmoz: There's a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight: Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013.- Source: C|Net News, June 30, 2008OK.So companies in [...]
Are you taking full advantage of the services offered by your shipping company? If not, you could be throwing money down the drain. Several shipping companies, like UPS, offer the advantage of providing and Account Rep. Working for you, this person can help you save money in place you may not realize. An Account Rep can help you [...]
Whenever you make changes to a web site, one of the most important considerations should be how to use "redirects" to alert the search engine to your changes to avoid having a negative impact on your search rankings. Whether you're moving pages around, switching CMS platforms, or just wanting to avoid duplicate content and PageRank dilution, you'll want to [...]
If you've been on the fence as to whether or not to start your own e-commerce store, there is no time like the present. Due to recent and continual hikes in gas costs, more and more people are turning to the web to tackle their shopping. Customers are finding the experience more welcoming than before as [...]
In the world of ecommerce SEO, and the internet for that matter, it is imperative that we understand this foundational rule: Content is King! As you are designing your site, or even looking to improve it, quality content is what the search engines are looking for. So, we must keep that on the forefront of our [...]
Any ecommerce owner knows how important it is to have links pointing back to your site. Well, here is a simple tool that you can use to help leverage your existing satisfied customers. It can be used in multiple variations (ie. widgets, badges, even hand written notes), but here is a simple example to use in [...]
When we typically think of SEO and Branding, we may not link the two together. First, let's look at what each usually accomplish. The effects of a typical SEO search are that someone out there performs a search. A page of results may point them to your site where he can get marketed and perhaps even buy [...]
A lot of ecommerce sites these days are implementing dropdown menus for the main navigation. Ecommerce store owners need to be careful with this, as this could potentially reduce your competitiveness on the search engines. Let me explain: There are many way to program dropdowns and most of them are not "search engine friendly". This means [...]
Marketplace Earth is in the business of helping our clients dominate their industry on the search engines. This means our business is driving traffic, but we're unique in that we share the risk with our clients by only receiving payment for actual sales from our work. Because of this, Marketplace Earth is obsessed with conversion techniques, [...]