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So far Eric Sztanyo has created 95 blog entries.
24 10, 2008

Downturn in the Economy = Rise of SEO

By |2017-12-26T12:24:10-05:00October 24th, 2008|Categories: Uncategorized|0 Comments

In the previous article, we discussed that companies spend the majority of their marketing dollars on PPC as opposed to SEO.  Since the SEO has a distinguishably better ROI, the question was why?  Below are a few comments, again from SEOmozzers, addressing the question: PPC is something that the client has been able to pick up and [...]

24 10, 2008

SEO vs. PPC

By |2017-12-26T12:24:10-05:00October 24th, 2008|Categories: Uncategorized|0 Comments

The following is from a post by Rand Fishkin on SEOmoz: There's a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight: Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013.- Source: C|Net News, June 30, 2008OK.So companies in [...]

12 09, 2008

Optimizing Your Shipping Company

By |2017-12-26T12:24:10-05:00September 12th, 2008|Categories: Uncategorized|0 Comments

Are you taking full advantage of the services offered by your shipping company? If not, you could be throwing money down the drain. Several shipping companies, like UPS, offer the advantage of providing and Account Rep.  Working for you, this person can help you save money in place you may not realize.  An Account Rep can help you [...]

22 08, 2008

Are You Losing $ with Your Redirect Structure?

By |2017-12-26T12:24:10-05:00August 22nd, 2008|Categories: Ecommerce SEO|0 Comments

Whenever you make changes to a web site, one of the most important considerations should be how to use "redirects" to alert the search engine to your changes to avoid having a negative impact on your search rankings. Whether you're moving pages around, switching CMS platforms, or just wanting to avoid duplicate content and PageRank dilution, you'll want to [...]

18 07, 2008

Content is King

By |2017-12-26T12:24:10-05:00July 18th, 2008|Categories: Uncategorized|0 Comments

In the world of ecommerce SEO, and the internet for that matter, it is imperative that we understand this foundational rule: Content is King!  As you are designing your site, or even looking to improve it, quality content is what the search engines are looking for.  So, we must keep that on the forefront of our [...]

21 06, 2008

Leveraging Your Happy Customers

By |2017-12-26T12:24:10-05:00June 21st, 2008|Categories: Uncategorized|0 Comments

Any ecommerce owner knows how important it is to have links pointing back to your site. Well, here is a simple tool that you can use to help leverage your existing satisfied customers.  It can be used in multiple variations (ie. widgets, badges, even hand written notes), but here is a simple example to use in [...]

16 05, 2008

How SEO Can Help Your Brand Name

By |2017-12-26T12:24:10-05:00May 16th, 2008|Categories: Branding|0 Comments

When we typically think of SEO and Branding, we may not link the two together.  First, let's look at what each usually accomplish. The effects of a typical SEO search are that someone out there performs a search.  A page of results may point them to your site where he can get marketed and perhaps even buy [...]

7 05, 2008

To Dropdown or Not To Dropdown

By |2011-05-02T05:16:42-05:00May 7th, 2008|Categories: Design Practices|0 Comments

A lot of ecommerce sites these days are implementing dropdown menus for the main navigation.  Ecommerce store owners need to be careful with this, as this could potentially reduce your competitiveness on the search engines.  Let me explain: There are many way to program dropdowns and most of them are not "search engine friendly".  This means [...]

29 04, 2008

The 3 Pillars of Conversion for Ecommerce

By |2017-12-26T12:24:10-05:00April 29th, 2008|Categories: Conversion Tips|0 Comments

Marketplace Earth is in the business of helping our clients dominate their industry on the search engines.  This means our business is driving traffic, but we're unique in that we share the risk with our clients by only receiving payment for actual sales from our work. Because of this, Marketplace Earth is obsessed with conversion techniques, [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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