If you are a web based retailer, keyword research is essential. Using tools like Wordtracker are phenomenal ways to understand your industry and what people are actually searing for. But if you are interested in driving more traffic and more sales to your site, then it is all about the long tail! Yes, head phrases of [...]
How are you doing at reviewing your landing pages? Do you dig into your Analytics frequently? Are you obsessive over finding the best practices that will lead to the most conversions? Or do you just let it slide and "take what you can get" from your traffic. Hopefully not! How would a 2% conversion rate vs. [...]
When you partner with Marketplace Earth, one of the first things we will do for you is provide extensive keyword research. After all, it goes without saying that Search Marketing is driven by Search Traffic. In the world of Search, we must be able to choose the best keywords that people are already searching for that [...]
There is no question that 2008 was a difficult year for the economy, and all signs point to 2009 being more of the same. However, despite the slumping economy, Marketplace Earth's clients had a banner year. For MPE's clients*, an astonishing average of 38.4% per month growth in organic search engine sales was realized! Here are [...]
Several of our clients lately have asked us whether or not it is a good idea to have a blog on their site. Our answer is an emphatic yes! A blog on your website can greatly increase the performance of your site, and it is surprisingly easier to upkeep than you might think. Here are [...]
A few quotes from a good article over at Entrepreneur.com: "Another reason an internet startup could be lucrative even in a down economy is that online shopping is growing. In the first quarter of 2008, revenues generated by online-based businesses (and the online aspects of traditional retail businesses) were $32.4 billion, according to the U.S. Census [...]
Many of our clients carry products on their store that have a recognizable brand name that people are searching for. One example would be Levi's Jeans. For both SEO dominance and excellent customer shopping experience, it makes sense to strategically design your site around brands. It's not as difficult as you might think:Brand Home Pages: The [...]
In the world of SEO, it's very difficult to know who to trust. Ok, you have an Ecommerce store, and now you have been bombarded by a million different SEO companies. How do you know which one to choose? Who can you trust? Is this money well spent or highway robbery? All of these questions are [...]
If you are an ecommerce owner constantly tweaking your site, looking to get the best conversion rates, then you may want to consider using Video on your site. Excerpts from a Practical Ecommerce Article, "Video Boosts Sales for Online Retailers," are found below: At brick-and-mortar retailers, shoppers can stroll the isles, handle items, speak to clerks, and receive [...]
With all of the time, effort, money and energy poured into your E-Commerce store, you would do anything to help it perform better...right? Ok, you've spent weeks, months and years getting the site developed and designed to your liking. You've negotiated for products with wholesalers. You've filled the space effectively. You've even gone as far as [...]