A couple of weeks ago in a post about owning your brand's SERP, we recommended creating subdomains for your site with the goal of getting more of your site's pages on a single SERP: "Because Google tries to give searchers real variety in their search results, they’re unlikely to rank more than one page from the [...]
You've got a cool website with fantastic products. You've got the lowest prices around and awesome shipping options. Of course customers are going to naturally start flocking to your site. You don't need search engine optimization (SEO), right? Not so much. Let's say that your site is the best around. As soon as someone sees it, [...]
Do you run regular searches for your brand name? How many of the top results do you own? How many belong to competitors or contain negative press about your company? Dominating your brand's search engine results page is important for brand visibility, customer accessibility and public relations. If someone has heard of your company and runs [...]
1. Actually Have a Good Product. I know, it’s obvious, but in every industry niche there are lots of bad products and few good products. When I say product, I also mean service (this applies to service oriented businesses!) Successful businesses need to innovate or die. You have to be one of those that has a [...]
The real question every company needs to ask a potential SEO partner is, “are you any good?” The attitude should be “show me, show me, show me”. And if the SEO company cannot deliver proven results, then red flags and sirens should be going off in your mind. Proven track records don’t necessarily mean results for [...]
For over 3 years now, Marketplace Earth has been a leader in Ecommerce SEO services. In the midst of a severe economic recession, our clients have consistently achieved positive growth in their rankings, traffic and sales. Marketplace Earth is unique in that we offer a revenue share contract with our partners. What does that mean for [...]
Did I hook you with the title? Good, this post is worth it! I want to talk about an extremely simple task that you can do for your website to help generate rankings, traffic and ultimately sales. The million dollar tactic? ... blogging. I know. I know. You've heard it before from us, but the simple [...]
We've talked about it before, but there is no question that price is a major factor in conversion. In fact, we believe that it is one of the 3 major pillars of conversion along with site trust and product selection. So, how often are you checking your prices with your competitors? As ecommerce owners, there are [...]
Conversion rates. What are you doing to increase them? We believe that conversion is affected mainly by three major factors: site trust, selection and price. We've gone into detail on a previous post on these three pillars of conversion, but it may be a good idea to review. Why is conversion so important? Well, if you [...]
If you've interacted with Marketplace Earth before or probably any SEO firm, you are probably sure to hear the words "unique content" over and over again. And pending on the size of your site, this can pose a real problem for you. So, in this post, we want to dig into exactly what constitutes as unique [...]