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So far Eric Sztanyo has created 95 blog entries.
1 03, 2011

Google’s February Algorithm Update

By |2017-12-26T12:24:05-05:00March 1st, 2011|Categories: Ecommerce SEO|Tags: , , , , , , , , , , |0 Comments

Late last week, Google announced a major algorithm update. "Major" means that a hefty 12% of US search results are impacted by the change. Just how is Google hoping to improve their results with the update? The official blog post states: This update is designed to reduce rankings for low-quality sites—sites which are low-value add for [...]

18 02, 2011

Marketplace Earth wears a “white hat”

By |2017-12-26T12:24:05-05:00February 18th, 2011|Categories: Ecommerce SEO|0 Comments

Whether you’re a small business or a multinational corporation, Search Engine Optimization (SEO) is a game that everyone must learn to play to compete on the Internet. As in any game, there are very good players and sometimes there are cheaters. A recent blog post from ReadWriteWeb referencing SEO news points out that while [...]

16 02, 2011

5 Tips for Product Description SEO

By |2011-02-16T16:36:45-05:00February 16th, 2011|Categories: Conversion Tips, Ecommerce SEO|Tags: , , , , , , , , , |0 Comments

Product pages are obviously very important to your ecommerce site's well-being. You really ought to set aside some time (or better yet, hire us to set aside some of our time) to work on your product descriptions in order to improve your site's rankings and conversion rates. Therefore, today Marketplace Earth brings you 5 simple tips [...]

8 02, 2011

Making the Most of Web Videos

By |2017-12-26T12:24:06-05:00February 8th, 2011|Categories: Web Video|Tags: , , , , , , , |0 Comments

So you've come to the realization that adding web videos to your ecommerce site will bring new eyeballs to your site and, more importantly, increase conversion rates. You've even had some videos made already (by Marketplace Earth, of course!) and have begun implementing them on your site. Awesome! The SERP rankings should take care of themselves, [...]

3 02, 2011

Interlinking

By |2011-02-03T17:06:12-05:00February 3rd, 2011|Categories: Ecommerce SEO|Tags: , , , , |0 Comments

As an ecommerce entrepreneur, you may well own several websites. Whether the sites all sell similar products or items that are completely unrelated, you've probably considered interlinking them in order to boost those sites' rankings in Google and other search engines. Perhaps you have one site that ranks exceptionally well and another site that could use [...]

26 01, 2011

Monitoring Your Good Name

By |2017-12-26T12:24:06-05:00January 26th, 2011|Categories: Branding|Tags: , , , , |0 Comments

The good name of your brand is your most important asset. Imagine this: A potential customer has decided he probably wants to buy his product from your site (Aardvark Imports). He goes to Google to run a search for your site (either to get the link or to run a last minute check), and the second [...]

3 01, 2011

Resolving on SEO for 2011

By |2017-12-26T12:24:06-05:00January 3rd, 2011|Categories: Ecommerce SEO|Tags: , , , , , , , |0 Comments

Estimates for marketing expenditures for 2010 are in, and it looks like companies spent about $20 billion on PPC (that's pay-per-click advertising, those results that show up on the top of your SERPs) this past year, and only about $2 billion on SEO (that is, on making sure their sites show up in organic search results). [...]

20 12, 2010

Social Media SEO: Blogs

By |2017-12-26T12:24:06-05:00December 20th, 2010|Categories: Ecommerce SEO, Social Network Marketing|Tags: , , , , , , , , , , |0 Comments

If your ecommerce business doesn't already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all know Google loves that stuff. By adding blog entries to your site on a regular basis, you can make sure that [...]

13 12, 2010

SEO and PPC: A Love/Hate Relationship

By |2010-12-13T15:26:00-05:00December 13th, 2010|Categories: Ecommerce SEO|Tags: , , , , , , , , , , |0 Comments

Your company's SEO and PPC campaigns should both be aiming to bring more quality traffic (i.e. eyeballs that convert to sales) to your site. Why, then, is there often such an envenomed struggle within a company when it comes to deciding how much money to allocate to each? SEO and PPC both have strengths and weaknesses, [...]

6 12, 2010

Social Media SEO: Facebook

By |2017-12-26T12:24:06-05:00December 6th, 2010|Categories: Ecommerce SEO|0 Comments

First off, yes, it's important that you have a Facebook fan page. It's best not to use your personal page as your primary branding spot on Facebook. After all, your customers don't want to see your baby photos or drunken moments, right? And your family and friends should be able to opt in to your personal [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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